Please join the HIV #PreventionRevolution

Hi All,

Today @UNAIDS is launching an initiative to revitalize interest in HIV prevention on social media. We're aiming high: The goal is to make #PreventionRevolution trend on Twitter in as many places as possible on 1 December, World AIDS Day.  

For six Tuesdays we will discuss different themes relating to HIV prevention. If any of these are in line with your organizations work or if it is something that you are personally passionate about, please join the conversation.

See below the overview of the initiative and the different ways you can engage. Also, feel free to forward this to any network you think might be interested. Please do not hesitate to contact me if you have any questions at all.

Look forward to tweeting with you and igniting the HIV #PreventionRevolution on social media, and hopefully beyond.  

Thank you! 

Mikaela - UNAIDS Social Media Officer  

HIV #PreventionRevolution

A social media initiative to revitalize interest in HIV Prevention

Why PreventionRevolution?

We need a PreventionRevolution because everyday more than 7000 people are newly infected with HIV worldwide. When people learn about HIV and act, new infections are preventable.

What is the goal?

We aim to inspire and encourage people using social media to know more about preventing HIV in the lead up to World AIDS Day. The goal is to make #PreventionRevolution trend on Twitter in as many places as possible on 1 December 2010.  

What will we do?

Starting October 26 for six consecutive Tuesdays we will introduce different themes related to HIV prevention via discussions on facebook, twitter, and AIDSspace.

We will post five animated films, quizzes and polls as conversation starters. We will ask people to show their support with a special PreventionRevolution image on their profile pictures. The initiative will be hosted on the UNAIDS facebook page.

What are the themes?

Week 1: Why do we need a PreventionRevolution? ● Week 2: Condoms ● Week 3: HIV testing ● Week 4: Knowledge and HIV ● Week 5: Gender Equality and Human Rights ● Week 6: Join the PreventionRevolution!  

How can I engage?

• Re-tweet the key message: Everyday more than 7000 people are infected w/ HIV. We need a #PreventionRevolution. Add a #twibbon to your avatar! - http://twb.ly/a3LMUO
• Share the PreventionRevolution Facebook page—where people can find out about the initiative http://on.fb.me/95aBoI
• Add a sticker to your Facebook profile: http://twb.ly/bQSXBj
• Have a look and if you like it share the first of five PreventionRevolution videos http://bit.ly/aWYxoJ
• Become an online advocate for the PreventionRevolution and help shape the initiative. Join the Google group http://bit.ly/cXDMEK